Behavioral Science Insights
Research-backed principles for web design and branding that actually converts. No fluff, just neuroscience.
The Psychology of Color in Web Design
How color choice affects user behavior, trust, and conversions. Research-backed insights on using color psychology for better results.
Why Your Website Must Load in Under 2 Seconds
The neuroscience of page speed and why slow websites cost you customers. What happens in the brain during those critical first seconds.
The 3-Second Rule: Your Website Has One Chance
What neuroscience tells us about first impressions online. How to design for the critical 3-second judgment window.
How to Build Trust When You Do Not Have Testimonials Yet
Evidence-based strategies for establishing credibility without customer reviews. What neuroscience says about alternative trust signals.
The Science Behind Call-to-Action Buttons That Convert
Why some CTA buttons get 3x more clicks. Research-backed insights on button design, copy, and placement.
Visual Hierarchy: How to Control Where Visitors Look
The neuroscience of visual attention and how to guide eyes exactly where you want them. Size, color, spacing, and motion.
Cognitive Load: Why Simple Websites Convert Better
The neuroscience of mental effort and why cluttered websites lose customers. How to design for effortless comprehension.
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